Are you motivating your clients?

Phill Wright, Director, Creating Chaos


As personal trainers, the very top of our job descriptions reads 'motivational'...but the question is, are you actually motivational. To be able to accurately answer this question, you'd need to be able to answer a couple of questions:

  • How are your clients motivated?
  • How do you motivate clients?
  • How do you tailor your style to fit each of your clients?

Knowing how your clients are motivated is absolutely paramount. It's very difficult to motivate someone without knowing the true things that actually drive them. Some people are motivated by achievement and reaching goals, others are driven by having recognition and approval from others. Read more on these. The reality is that we all show different elements of each in different environments. Understanding how your clients are driven in terms of health and fitness could make your life a million times easier when keeping them going.

As trainers, we have dozens of tools in our toolbox to draw upon. Which ones do you draw upon to assist your clients? Here's just a few ways in which you can offer continued purpose and drive to your client's journeys:
  • Applause - regular recognition and encouragement for their efforts
  • Training - not just the work load of exercise in their programme but also the process of learning. Be it about exercise, nutrition or lifestyle choices. After all, in an ideal world, your clients wouldn't need you would they?
  • Milestones - marking significant points in their journey with rewards (these don't need to cost)
  • Enjoyable environment - making sure sessions are enjoyable. If sessions are just hard work and not enjoyable, your client will attach un-enjoyment and possibly even suffering to their perception of exercise. Not a great idea and unlikely to increase the likelihood of clients exercising without you there
  • Themed sessions - To mark achievement, allow your client to decide on the content of a session (within reason) based on what they most enjoy
  • Social gatherings - ideal for group fitness environments. Getting clients together can forge new friendships and help boost confidence levels
  • Train the trainer day - Let your client train you. (Only if you're confident being having the roles reversed) This can be a really powerful tool. Not only will it let them get their own back, it will build huge rapport, show them that exercise can be just as hard for others as it is for them, build confidence, highlight how much they've learnt...the list goes on!!
So, going back to the original questions, how do you motivate clients and how do you tailor your style? Spending time in the initial consultation working out how clients are driven and how you can support this will make monumental differences to how positive, focussed, enthusiastic and determined your clients are.  Even if this doesn't come straight away, spending time as your relationship with clients continues adding to your understanding of their motivational hot buttons, you can only step closer and closer to keeping them happy, loyal and adding to the successful projects of your port folio.  

Functional training does not exist – Part One


Paul Swainson, Master Personal Trainer

Functional training does not exist. For some that may be a controversial statement, for others it may be something you’ve heard before. By way of explanation, the specificity principle would suggest that to be truly functional, an exercise must match the actual function (let’s say a tennis serve for example) in terms of movement patterns, energy systems, environmental conditions, etc. Therefore by definition the only ‘true’ functional exercise is the sport or activity itself, e.g. an actual tennis serve. Indeed if you are training for something, it is necessarily different in quality to the actual function - any exercise that simply tries to replicate the movements or environment in a given sport is training for function. Even practicing the sport itself may not be classed as true function if we take psychological influences into account – the effects of motivation and state of mind on performing a tennis serve will no doubt be very different on a practice court behind closed doors compared to centre court at Wimbledon in front of thousands of spectators. 
So functional training is to a large extent a contradiction in terms, although the term persists as it is commonly used to describe training for function which is the next best thing to actual competition and so is arguably the best practical form of training for sports. All we can do is try to make the gap between training and actual function as small as possible, all the while making sure we are enhancing that function more than we would by simply playing the sport.
So how do we do that? We need to replicate the physiological, psychological and environmental conditions of an activity or sport as closely as possible. However we have established that the psychological conditions of competition are as yet impossible to recreate because if you’re not competing, you’re not competing! Environmental conditions can be replicated by, for example, training indoors or outdoors depending on the sport, on the same surfaces (grass/tarmac, etc) or in the same climate.
This leaves us with mimicking physiological conditions which the fitness industry has made leaps and bounds in over recent years with for example, the increasing use of whole body, integrated multi-planar movements.
What is interesting then, is that one of the most easily replicable physical aspects of sports is typically not factored into training. Almost all programmes will feature a series of individual exercises (even if they are integrated multi-plane ones), performed for a set number of repetitions. Yet in everyday life and sports the same movement pattern is not repeated 8, 10, 12 or 20 times in succession (e.g. a tennis serve is not performed more than twice consecutively unless the player is double faulting continually – and why would you want to get good at that?!). Granted there a few activities (e.g. walking, running and cycling) where a single movement pattern is repeated continuously, but what actually happens in most sports and activities is a variety of movements, in multiple planes, occurring in sequence. In tennis, a serve could be followed by two or three fast side steps, followed by a forehand, then perhaps a two or three step forward sprint. Would there be some functional benefit therefore, in recreating these biomechanical and metabolic demands on the body as closely as possible in training?
In Part 2 of this article, we will look at how we can incorporate such an approach into training to add a new dimension to function.
Functional training does not exist – Part Two
In part one of this article, we looked at how training, by definition, can never be truly functional as we can never perfectly recreate the physiological, psychological  and environmental conditions of, for example, a sport without performing or playing that sport itself. The best we can achieve is training for function.
We also identified that almost all sports involve a complex sequence of varying movements in multiple planes and so the traditional sets and reps training format may not be the most relevant approach.
Primal FlowTM aims to tackle this aspect of functionality, by linking together multiple patterns of movement over set time periods, rather than doing multiple repetitions of single patterns. The patterns reflect the vast range of movements the human body is capable of, from the simple (e.g. pushing, pulling, flexing) to the more complex (crawling, rotating, rolling).


Exposing the body to the endless possibilities of movement available allows it to move out of its comfort zone which in turn promotes adaptation and improvement in strength, endurance, injury resistance and conditioning.
This means Primal Flow TM not only has huge potential within sports performance, but also offers a unique new method of training for general fitness. The use of sequenced movements reduces the likelihood of pattern overload associated with traditional training methods, and as the system means that just body weight is a sufficient load for even experienced exercisers (just ask the Leeds Rhinos rugby league team how they felt after a Primal FlowTM session!), it’s a practical and free system for anyone to use. In addition, the use of multiple movement patterns recruits more muscle mass, leading to greater metabolic demands, which means accelerated fat loss and increased muscle tone.
Borne from a simple concept, Primal FlowTM is the most revolutionary training approach to hit the fitness industry for years. Once you learn the philosophy behind the system, the number of original exercises and programmes you can design will be limited only by your imagination.
For more information, contact Creating Chaos, keep an eye out for taster workshops or get ahead of the game and book onto the next Primal Pattern and Functional Movement Specialist course – be one the first trainers in the world to be certified in the next generation of training technology.

Does being Pregnant mean getting unfit?


Jenny Wright, OutFit director


Back in August I had some fantastic news – I’m pregnant!

As well as being overjoyed and extremely excited, I also felt a little scared. What will happen to my training? Will I get fat? Will I lose all my strength? Will I have to stop doing all the things I enjoy?
When I was past 12 weeks and able to tell others my good news, the next question after “when is it due?” was “so when are you going to give up all the exercise?”

The common train of thought amongst people is that pregnant women should be wrapped up in cotton wool and shouldn’t do much more than go for a gentle walk in terms of exercise. I knew that this couldn’t be right – pregnant animals in the wild don’t stop hunting, pregnant women in the olden days continued to work and hunt, and pregnant women now in developing countries continue to do manual work, walk miles and look after their families. Why should it be different here?


Those of you who know me will know that I am quite into my training (that’s probably an understatement). I enjoy being physically fit, and typically would train 2 to 3 times a day in a variety of ways – running, kettlebells, bodyweight circuits and hockey to name a few.

When my husband and I decided to start trying for a baby, I wanted to be as prepared as possible for what was about to happen to my body, and the changes I would inevitably have to make. I am fortunate in that I work in the fitness industry and therefore I have a number of experts and resources to go to.

To my surprise however, most trainers and instructors were very cautious about advising me about training during pregnancy. And those that had studied it were men and obviously could not fully understand the changes that occur to a woman during pregnancy.

I could only find articles stating that “you should not lift heavy weights”, “you should not over exert yourself”, “you should not raise your heart rate above a certain level”, “you should not do any balance work” and so on. What about the things I could do?

So I looked overseas for my information. I found a few blogs by fellow female kettlebell instructors in America who had continued to train during pregnancy and had a trouble free pregnancy and gave birth to a happy, healthy baby. This gave me hope, although being a bit of a geek; I still wanted to know the science behind exercising whilst pregnant.

I found a brilliant book by Doctor James F Clapp called 'Exercising Through Your Pregnancy'.

In it he details the research that has been done on the effects of training whilst pregnant (surprisingly little until about 30 years ago when he set up numerous research programmes), he described the physiological changes to the body that happen during pregnancy, and the effects of exercise on the body and the effects of exercise on a pregnant woman. The benefits of continuing to exercise are numerous, and mostly positive additive benefits to those which naturally occur to a pregnant woman.

A lot of the changes that occur during pregnancy make the body extremely efficient – more oxygen intake, more efficient at getting rid of heat, better heart rate regulation.  All of these changes also occur to women who regularly exercise. Combining exercising with being pregnant adds positively to these effects; it improves the supply of glucose and oxygen to the baby (provided the mum eats adequately and regularly).

The fitter, stronger and healthier you are, the easier labour may be, the stronger the baby will be, and the easier it will be to get back to pre-pregnancy size and fitness.

there are certain things that need to be said here. My body is used to, and has been used to for years, the types of training that I do. It is not a good idea to start an exercise programme or new types of training when you’re pregnant; and if you feel any pain or have any complications during pregnancy – always consult your doctor or midwife before continuing training.

The most important thing to understand is that it is not the time for pushing myself, or trying to beat personal records; I must listen to my body and if I’m feeling tired/exhausted/any pain, then I must stop or not try to train. I also must fuel my body properly – it’s not a case of “eating for two” (you only actually need an extra 300 calories a day, and this is only from 6 months onwards), it’s a case of eating healthy, nutritious foods that will enable the baby to develop and grow, but also sustain me through my training.

I am now 18 weeks pregnant, and I have continued to train most days throughout. I tend to do 20-30 minutes of kettlebell and bodyweight circuits in the morning before work, and then a long run including hills sprints or intervals with the dog after work.

If I feel too tired – I don’t train. The only thing I have stopped doing is playing hockey due to the physical nature and contact of the sport. I understand that when bump gets bigger I will have to slightly change and tailor my training to accommodate it. But unless I have any complications during my pregnancy – I will continue to do what I love doing. If I can’t train for some reason – I know that it is only for a few months, and most importantly – the baby now comes first. Nothing is more important to me than being able to give birth to a lovely healthy little boy or girl – that is something no amount of exercise can ever take the place of.