Is your fitness business actually a business?
I've decided to focus a little on the business aspect of development. After all, the fitness industry has a huge portion of self employed individuals including personal trainers, bootcamp instructors, sports therapists, sports massage therapists and much more. The question is - is yours a business or a job.
That may sound crazy and ironic but being self employed doesn't necessarily mean that you have a business. It means that you are taking your own income into your own hands.
In my experience, generally speaking, self employed people in the fitness industry fall into one of the following categories:
The truth is that neither of those is actually a business. A business is a scalable and leveraged concept that makes money regardless of you being there or not.
Working yourself into the ground trying desperately to fill your diary, see clients and make more money can be a fairly draining life. I know as I've been there. The constant worry over where the next chunk of money is coming from or how you'll pay for your license fee can crack even the most positive people.
The good news is that if you feel like you fall into one of those categories, technology makes it easy for you start making your models and systems more business orientated.
In our industry, people buy people and they buy experiences. Having clients that keep coming back shows that people like what you do and believe in you. There is no difference in principle(aside of a few billion £'s) between the continued custom of your clients and those of Virgin or Apple. Trust, value and service. It's time to start asking yourself some questions.
Do you see yourself doing what you're currently doing in 10 years, 20 years, 30 years time?
What do you want to be doing in 10, 20 and 30 years time?
How can you put your passion, knowledge and focus into something that can provide you with cash flow?
Wouldn't it be great to only do personal training for the love and not for the need of income.
Over the coming weeks, I'll be adding some absolute business musts when it comes to identifying yourself, keeping it simple and making your marketing a magnet for new customers.
Phill
That may sound crazy and ironic but being self employed doesn't necessarily mean that you have a business. It means that you are taking your own income into your own hands.
In my experience, generally speaking, self employed people in the fitness industry fall into one of the following categories:
- Highly skilled individuals who are very busy delivering
- Highly skilled individuals who aren't as busy delivering as they'd like to be
The truth is that neither of those is actually a business. A business is a scalable and leveraged concept that makes money regardless of you being there or not.
Working yourself into the ground trying desperately to fill your diary, see clients and make more money can be a fairly draining life. I know as I've been there. The constant worry over where the next chunk of money is coming from or how you'll pay for your license fee can crack even the most positive people.
The good news is that if you feel like you fall into one of those categories, technology makes it easy for you start making your models and systems more business orientated.
In our industry, people buy people and they buy experiences. Having clients that keep coming back shows that people like what you do and believe in you. There is no difference in principle(aside of a few billion £'s) between the continued custom of your clients and those of Virgin or Apple. Trust, value and service. It's time to start asking yourself some questions.
Do you see yourself doing what you're currently doing in 10 years, 20 years, 30 years time?
What do you want to be doing in 10, 20 and 30 years time?
How can you put your passion, knowledge and focus into something that can provide you with cash flow?
Wouldn't it be great to only do personal training for the love and not for the need of income.
Over the coming weeks, I'll be adding some absolute business musts when it comes to identifying yourself, keeping it simple and making your marketing a magnet for new customers.
Phill
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