Creating Chaos - For Fitness & Sport Professionals

Recently we've put a lot of work into video and it got me thinking about how in business we communicate with our clients.

With the nature of fitness coaching, it is extremely practical. It is difficult to fully explain your speciality through a poster, a flyer, or a descriptive email. Even photographs can look unclear and vague. Video is by far and away the most accurate and clear form of marketing that explains what we do. It allows you to get your personality across, your specialist knowledge and if pictures paint a thousand words then videos paint a million.

Here are some tips for making any video work that you do effective:

• Plan your content but more importantly, plan what you want to achieve with the video. If you want to showcase something then sell the benefits and make sure that you are communicating with your target market.
• Get quality. Ok, this comes down to price and affordability but if you can, get a professional to do it for you. As long as they're worth their salt - they'll support you with formatting and make the end product a lot better looking than looking like it's been filmed from someones mobile in a bedroom
• Be clear on what you're saying. Keep the messages simple and very clear. Too much waffle will lose the attention and lose the impact of the video.
• Always pilot the content with a trusted group of colleagues or friends before going live with it. Use their feedback to help polish the video up. Be wary over feedback from friends. Not always but often, friends may feel that they're being kind in giving positive feedback but honesty is what you need here. Getting a complete stranger or a third party to offer feedback will be potentially much more reliable.

Ok, very brief but then, keeping the message short maintains the impact doesn't it?!!?!