Do you want more clients?
It's a competitive market, more and more trainers are coming on the scene and the demand to be better than the rest continues to grow. Would having a few more clients make your life easier?
Well, you have a number of options:
Coming from someone who has spent thousands on local media with very little results, I have no harm in saying that making huge mistakes has led us to understand which avenues are most appropriate for us.
With advertising, I would say that to get a worthy return, you need to really invest into numerous types at the same time with an effective marketing strategy. Each string needs to be clear with a call to action and always test your adverts before going live with them.
As a small company, sole trader or technician, the most realistic option to be effective is getting the biggest fans of you to do the advertising for you. Adverts aren't living and breathing. Unless you can afford TV adverts nationally, then get your customers to bring your message to life to new people. Being creative, inventive and having the confidence of your own conviction, offer your existing clients reward or incentive to refer new people to you.
It is human nature to want to help people. Clients love feeling like they had a part to play in supporting and assisting you. As long as you are making sure they feel valued, thanked and are recieving the personal appreciation for their support, they'll stick with you.
Putting a referral system in place mid way through a client relationship can be a little tricky. From the moment you meet a client, the relationship parameters and expectations are being built, every communication in face, email or by phone adds to this and therefore presenting a referral system way into an existing relationship can be a little clumsy. Presenting this at the very start is the best way to clarify expectations. Why not have it as part of your consultation, screening forms or even t & c's.
If you'd like ideas on what the most effective incentives for referrals are, drop me a line phill@creatingchaos.co.uk
Well, you have a number of options:
- Advertise in local media
- Leaflets, posters and hard copy print work
- Blog posting
- Newsletters
- Social media (facebook - twitter)
- Existing clients
- The list goes on
Coming from someone who has spent thousands on local media with very little results, I have no harm in saying that making huge mistakes has led us to understand which avenues are most appropriate for us.
With advertising, I would say that to get a worthy return, you need to really invest into numerous types at the same time with an effective marketing strategy. Each string needs to be clear with a call to action and always test your adverts before going live with them.
As a small company, sole trader or technician, the most realistic option to be effective is getting the biggest fans of you to do the advertising for you. Adverts aren't living and breathing. Unless you can afford TV adverts nationally, then get your customers to bring your message to life to new people. Being creative, inventive and having the confidence of your own conviction, offer your existing clients reward or incentive to refer new people to you.
It is human nature to want to help people. Clients love feeling like they had a part to play in supporting and assisting you. As long as you are making sure they feel valued, thanked and are recieving the personal appreciation for their support, they'll stick with you.
Putting a referral system in place mid way through a client relationship can be a little tricky. From the moment you meet a client, the relationship parameters and expectations are being built, every communication in face, email or by phone adds to this and therefore presenting a referral system way into an existing relationship can be a little clumsy. Presenting this at the very start is the best way to clarify expectations. Why not have it as part of your consultation, screening forms or even t & c's.
If you'd like ideas on what the most effective incentives for referrals are, drop me a line phill@creatingchaos.co.uk
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